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Joshua Friedlander: Jam by Josh

2025 Small Business Track winner of the thinkBIG! Challenge Joshua Friedlander currently has his products on shelves at several area grocery stores. We spoke with Josh about building his business and the challenges he’s faced as a young business owner, pitching himself to storefronts and what it was like to win his track at thinkBIG! Summit.

Lightly edited for clarity and brevity.

How did you start Jam by Josh? Have you always been interested in starting a business?

Jam by Josh wasn’t my first business, it was my second. I’ve always loved cooking. Ever since I was young, I was in the kitchen. When COVID started, I wanted to create something that would bring people together when we had to be apart. The best way I could think of doing that was with food. I created my first business called Cooking Classes for Kids by Kids, and I taught the kids step-by-step how to make certain dishes on Zoom. I taught more than 13,000 kids by the end of that summer because I went viral, and I had hundreds of people per class. Then, I got really into gardening and that opened a whole new world of canning and food preservation. That way, I could preserve all the amazing fruits and vegetables that I was growing. One day, I decided I wanted to try making jams, and after sharing them with my friends and family, they loved them so much that they kept telling me I should try to sell them. That’s exactly what I did. That’s how Jam by Josh was born.

What was it like starting Jam by Josh? How did your business grow?

I sold occasionally at farmers’ markets for the first few years, but I didn’t take the business seriously until May of 2024 when I realized I had something special and I could take this to the next level. So I decided to file my LLC and launched my website JambyJosh.com. Then, I got into my first grocery store this January. I have plans to expand to 50 stores by the end of this year and 150 stores by the end of 2026.

During your thinkBIG! Summit pitch, you mentioned that you’re 15 years old. What obstacles have you faced regarding being a young business owner? How did you overcome these challenges?

When I was first reaching out to grocery stores, I found myself having to call them dozens of times before I could get past the secretary and speak to someone who had the authority of getting my product into their store. My age was definitely a problem, and my stutter was also an issue. I never let that stop me. A lot of people don’t take me seriously because they assume that I’m immature and unfit to run my own company because of my age. Then my stutter adds onto that. I have a lot of people call me out on it which is why I’m very open about it and like to address it before I speak to people. That way, everyone’s aware. I’ve overcome a lot of challenges regarding my age. I’m just 15 years old and I’ve built a profitable business and secured numerous retail partnerships. I think overcoming challenges regarding my age might help me grow.

Did you enjoy the thinkBIG! Summit? Would you recommend the event?

I think the thinkBIG! Summit was an amazing opportunity. I met a ton of wonderful people. I would recommend it to any kid who’s thinking about being a part of it.

What would you say to someone who is debating starting their own business?

Just start because a lot of people think they’re too young or too old or they don’t have the capital or resources to start a business. I feel like that’s really the only thing stopping them. Just start and figure things out as you go. I feel like that’s the best piece of advice I can give to somebody.

You won First Place in the Small Business Track of the thinkBIG! Challenge. What do you plan on doing with the $3,000 grand prize?

The money is going towards the business because I’ve scaled a lot. Starting cost for a steam kettle alone is $25,000. I’m using the money towards three key areas and those include: people, equipment, and marketing. I want to hire some part-time staff to help me make jam in the kitchen as well as get into more grocery stores. I want to hire a demonstration team with high schoolers to do demos in grocery stores. I’m saving up for a label machine because the most time-consuming part of the whole process is applying every label by hand and then a lot of the time it’s not straight, so I have to take it off and put it back on again. The hardest part about having a business is getting yourself in front of the people to see you. I want to invest more in the marketing side of the business, that way I can share my story with more people.

What are your plans for the future?

I’m honestly not sure what my plans are regarding college. I’m planning to potentially get a law degree and then use that to help my business. A lot of my mentors went to law school and learned corporate law. If I continue at the same rate that I’m growing now, I fear school might just slow me down. Education is the most important thing, but I’ve learned a lot through experiences and mentors.

What are your plans for Jam by Josh in the long run?

I want to become a lifestyle brand. I plan to not just sell jam but to add on and do a whole line of different food products. I want every household in America to know the Jam by Josh name.