This 3 hour field trip includes lunch and an optional tour of the University of Akron’s campus. Limited spaces available, only 20-25 students per school. Limited transportation grants are available to non-Forum schools upon request and availability.
The Benjamin and Nancy Suarez Applied Marketing Research Lab located on the fifth floor of the Polsky Building, features a Cognitive Research Laboratory with state-of-the-art technologies focusing on techniques such as eye tracking, brainwave function, and physiological analyses; a Marketing Intelligence Laboratory with workstations where students and faculty can develop comprehensive market intelligence reports; an Experiential Research Laboratory where students and businesses use techniques such as facial coding software to test the effectiveness of various types of advertising.
Areas of Focus:
The Marketing Intelligence Laboratory provides students experience in 3 state-of-the-art technology workstations:
- Eye Tracking
- Facial Analysis
- Physiological Measures
Ninety-five percent of purchase decision making comes from the subconscious mind, these technologies give you a direct path to it.
Students will also experience a Sales Biometrics Lab, which features an infrared camera and physiological sensors such as a heart rate monitor and galvanic skin response sensor. This lab is designed to enhance their communication skills in various contexts, including business negotiations, interviews, and sales settings.
Registration for this program will reopen during the Fall 2024 semester!
