This 3 hour field trip includes lunch and an optional tour of the University of Akron’s campus. Limited spaces available, only 20-25 students per school. Limited transportation grants are available to non-Forum schools upon request and availability.
The Benjamin and Nancy Suarez Applied Marketing Research Lab located on the fifth floor of the Polsky Building, features a Cognitive Research Laboratory with state-of-the-art technologies focusing on techniques such as eye tracking, brainwave function, and physiological analyses; a Marketing Intelligence Laboratory with workstations where students and faculty can develop comprehensive market intelligence reports; an Experiential Research Laboratory where students and businesses use techniques such as facial coding software to test the effectiveness of various types of advertising.
Areas of Focus:
The Marketing Intelligence Laboratory provides students experience in 3 state-of-the-art technology workstations:
- Eye Tracking
- Facial Analysis
- Physiological Measures
Ninety-five percent of purchase decision making comes from the subconscious mind, these technologies give you a direct path to it.
Students will also experience a Sales Biometrics Lab, which features an infrared camera and physiological sensors such as a heart rate monitor and galvanic skin response sensor. This lab is designed to enhance their communication skills in various contexts, including business negotiations, interviews, and sales settings.
